ER32 Retrofitting insulation in residential properties (August 2018)

This research report sought to understand what factors homeowners and landlords (the consumers) need to know and take into account before they decide how they will improve the warmth and dryness of their residential properties. It also looked at the type and quality of information and advice provided to them.

The research found the key driver of consumer choices is the cost of the insulation, i.e. its price weighed up against affordability and the benefits expected while they live in or rent their property. However, this was not the main focus for those providing information and advice, which was on compliance, product information and benefits.

The policies that determine the "minimum" standards for insulation drive adviser and consumer behaviour, yet these can be complicated and inconsistent. There is an opportunity to improve the current insulation environment through policy change in relation to insulation standards, training and qualifications for advisers and standardised information for consumers.