The choice to exceed: Consumer perspectives on building beyond Code in New Zealand

This project aimed to provide a better picture of the current situation around the messages the industry gives consumers about how and why they can exceed the minimum standards. This research provided a baseline from which we can develop programmes to ensure consumers are better informed.
Lead organisation
BRANZ Limited
Focus area
Quality
Start date
Status
Complete
Last updated 23 Apr 2026
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About this programme

This project aimed to provide a better picture of the current situation around the messages the industry gives consumers about how and why they can exceed the minimum standards. This research provided a baseline from which we can develop programmes to ensure consumers are better informed. This project was made up of two parts: 1. Carrying out an audit of what advice is currently available to consumers and how applicable, current, impartial and independent that advice is. 2. Identifying the messages the industry currently gives to consumers about exceeding the minimum standard and the tools that are available to help consumers.