About this programme
Warm, dry, and energy-efficient homes are a foundation for people’s physical, mental and social health and wellbeing and are essential for a low-carbon future. However, there is slow progress on the behavioural and policy changes needed to achieve these outcomes for New Zealanders. The Wellington Regional Healthy Housing Group draws together over 50 key organisations* (including BRANZ Ltd) to make a collective impact for the Wellington region. In partnership with The Workshop research agency, its work targets behaviour and policy change that leads to improved performance of residential buildings.
Key to achieving this change is communication. However, the group has found that traditional messaging has had limited effectiveness. Evidence suggests that narrative change strategies are more likely to achieve transformational system and behaviour change. Narrative change communications have been used effectively in Aotearoa New Zealand for complex social issues (such as child poverty) and for housing initiatives overseas.
Developed through stakeholder engagement, this collaborative project will test, monitor and refine narrative change communications campaigns and messaging. It will support the development of robust communications tools and resources and demonstrate how this approach can serve the wide range of organisations engaged in healthy homes work in Aotearoa New Zealand.
By changing narratives, this project aims to help build an environment where New Zealanders understand and value warmer, drier homes. It will support the policy and regulatory settings needed to make these homes financially, technically and politically possible.
* See full list of members at <a href=”https://wrhhg.org.nz/members-list” target=”_blank”>wrhhg.org.nz/members-list</a>
Key to achieving this change is communication. However, the group has found that traditional messaging has had limited effectiveness. Evidence suggests that narrative change strategies are more likely to achieve transformational system and behaviour change. Narrative change communications have been used effectively in Aotearoa New Zealand for complex social issues (such as child poverty) and for housing initiatives overseas.
Developed through stakeholder engagement, this collaborative project will test, monitor and refine narrative change communications campaigns and messaging. It will support the development of robust communications tools and resources and demonstrate how this approach can serve the wide range of organisations engaged in healthy homes work in Aotearoa New Zealand.
By changing narratives, this project aims to help build an environment where New Zealanders understand and value warmer, drier homes. It will support the policy and regulatory settings needed to make these homes financially, technically and politically possible.
* See full list of members at <a href=”https://wrhhg.org.nz/members-list” target=”_blank”>wrhhg.org.nz/members-list</a>