To assist builders, BRANZ Ltd created the Sustainable Foundations Programme with the cooperation of industry organisations and building companies. The hope is to share knowledge and improve industry best practice surrounding sustainability issues. Many kiwi building companies are already taking the initiative to become more sustainable. They are seeing it not only as an opportunity to be more competitive, but also to enhance profitability.The concept of sustainability is gaining enormous traction within the building industry. Staying on top of these exciting changes is of vital importance to construction companies and individual builders alike. While sustainable building practices are taking hold, many companies are looking to the next step: sustainable business practices. Improving business performance is key to increased profitability, enhanced company reputation and industry leadership.